Another Peer Commends the Redhead

I received my second peer commendation from a classmate that I worked with on a class project. Phil Crowe and I took the integrated marketing communication capstone course together called "Marketing Communication Management."

We teamed up to develop the concept and create a complete business/advertising plan for an eco-friendly company. I can't divulge too many details since we are in the process of getting our ideas and designs trademarked and/or copyrighted as is necessary. Phil has also expressed interest in perhaps using the plan to start a business after school.

The final plan consisted of a SWOT analysis (strengths, weaknesses, opportunities, and threats), target market analysis, competition analysis, branding, positioning, image/logo, marketing strategy (including cable TV, print, and online/social media), media plan, TV commercial storyboard, two sample print ads, and a website schematic with sample pages.

Our skills and personalities complemented each other quite well. I did most of the research, and Phil did most of the creative. I copy edited, and Phil tweaked logos. We brainstormed creative concepts, but Phil did the design work since he's a Photoshop guru. I did storyboard the TV commercial however. My tablet PC was quite handy for sketching out the different scenes of the commercial.

You can check out Phil's commendation of my work on my Recommendations page on HireThatRedhead.com.