The Redhead is the FUTURE

At least that's what one of my peers says. Jacqueline Ortiz, a former classmate of mine, states, "Thinking of hiring Chase Porter? One thing you need to know: He is THE FUTURE of Marketing and Communications." I am thoroughly honored by this statement. Check out her commendation on my RECOMMENDATIONS page (once there, you'll need to scroll down just a bit to see the peer commendations).

I worked with Jacqueline on a group project in my Intro to Integrated Marketing Communication (IMC) class. We called ourselves "Humble Pie Consulting" because many in the class called us the "Dream Team." It was an honor to work with such a talented and dedicated group of people.

The team developed a strategic integrated marketing communication plan for the Department of Communication at Florida State University. A copy of the final report is available in my online PORTFOLIO. The final plan included a situation analysis (including a SWOT analysis, communication audit, and competition analysis), research results, creative platform, positioning, measurable objectives and strategies, branding tactics, and program measurements.

I worked primarily on threats (in the SWOT analysis), research results, the second measurable objective (a recruiting program using current graduate students as recruiters), branding tactics for that objective (including promotional materials and events, public relations, internet efforts, and direct marketing), the program review, and the report conclusion. If you check out the final report, I've color-coded my primary material in red.

It was an absolute pleasure working with the individuals of Humble Pie Consulting. Our team produced a blockbuster strategic IMC plan for the FSU Department of Communication and was chosen as only one of two teams allowed to present our ideas to the heads of the department. I gained terrific experience working from start to finish on a strategic planning project with an actual client. My master's education has allowed me to work with real clients often including Mission San Luis and the Oasis Ministry.